Google PPC Advertising &
Performance Marketing Services

We start by understanding your business — your products, target customers, competitors, and current ad spend. We audit your Google Ads account (if existing), analyse what your competitors are bidding on, and identify the highest-ROI keyword opportunities for your industry.

We build your campaign structure using intent-segmented Ad Groups — separate campaigns for Awareness (broad reach), Consideration (comparison searches), and Decision (high-intent "buy now" queries). We write 3–5 ad copy variants per Ad Group and set up all ad extensions (sitelinks, callouts, call extensions, price extensions).

We configure your bidding strategy based on your goal — Target CPA (cost per lead), Target ROAS (revenue focus), or Maximise Conversions (volume focus). We then install Google Tag Manager, set up conversion tracking for every form submission, phone call, and WhatsApp click so every rupee of ad spend is fully accounted for.

Campaigns go live. For the first 14 days, our team monitors performance daily — checking Quality Scores, search term reports, and impression share. We immediately pause irrelevant search queries and add them to the negative keyword list to prevent budget waste. Every click is examined for intent quality.

Once we have enough data (usually 2–4 weeks), we run A/B tests on ad headlines, descriptions, and landing page CTAs. We identify which keyword match types are driving the lowest CPA and shift more budget there. We also test audience bid adjustments — device, location, time-of-day — to extract maximum efficiency from every campaign.

With proven winning ad sets, we scale the budget on high-ROAS campaigns and expand into Display Remarketing and YouTube ads to retarget visitors who didn't convert. Every month you receive a clear dashboard showing Leads Generated, Cost Per Lead, ROAS, and budget utilisation — shared in plain language, not spreadsheets.

We start by auditing your existing analytics setup — if you have one. We check for duplicate tags, missing events, incorrect goals, and broken funnels. Then we map out every user action on your site that should be tracked: form submissions, button clicks, phone calls, downloads, scroll depth, and video plays.

We create a clean GA4 property with the correct data streams (website + app if applicable), configure cross-domain tracking if your site spans multiple domains, and install Google Tag Manager (GTM). GTM acts as the container for all tracking codes — so your site loads faster and changes are made without touching your website code directly.

We configure custom event tags inside GTM for every important action on your site. Form submits become form_submit events. CTA button clicks fire cta_click. Phone numbers trigger phone_call events. Each event is marked as a conversion so Google Ads can optimise bids toward real leads — not just pageviews.

We link your GA4 property to Google Ads, Search Console, and if applicable, Google Merchant Center. We configure auto-tagging so every paid click carries a GCLID parameter, and set up UTM parameter standards for all campaigns. This means GA4 can tell you exactly which ad, keyword, and campaign generated each lead — not just "Paid Search" as a bucket.

Most businesses only know the last touchpoint before a conversion (e.g., "they clicked a Google Ad"). But a real buyer may have seen your Facebook post first, then searched Google, then read your blog. We configure GA4's data-driven attribution model so every touchpoint in the journey gets proper credit — giving you a true picture of what's driving revenue across all channels.

We build you a live Looker Studio dashboard that refreshes daily — showing Leads by channel, Cost Per Lead, ROAS, top converting pages, funnel drop-off rates, and keyword-level revenue attribution. Every month we send you a plain-language summary of what the data says, what we changed, and what we plan to do next. No jargon, no confusing charts you have to decode yourself.

Before we apply for AdSense, we check your website against Google's policies — content quality, traffic volume, page structure, and copyright compliance. We identify and fix any issues that could cause an application rejection. If you already have AdSense, we audit your current setup for policy risks that could get your account suspended without warning.

We use scroll-depth and heatmap data to identify the highest-viewability zones on your pages — the spots where readers actually look and spend time. We then design your ad unit layout around these zones: a Leaderboard (728x90) above the fold, a 336x280 In-Article unit inside content, a sticky 300x250 sidebar, and an Anchor unit at the bottom. Each placement is chosen for revenue, not just aesthetics.

We implement all ad units with lazy-loading enabled — meaning ads only load when a user scrolls near them. This protects your Google PageSpeed score, LCP (Largest Contentful Paint), and CLS (Cumulative Layout Shift) metrics. Your site keeps its SEO rankings while earning AdSense revenue simultaneously. We test every ad slot on both mobile and desktop before going live.

Not all ads pay equally. We block low-value advertiser categories (generic retail, political ads, clickbait networks) that lower your overall RPM without meaningful revenue. We configure AdSense price floor rules so your ad inventory is never sold below a minimum eCPM threshold. This alone can increase your RPM by 20–40% on established sites.

We run A/B tests comparing different ad sizes, positions, and colour schemes to find what earns the most for your specific audience. For example, we test a 300x250 rectangle vs a 336x280 large rectangle in the same position, or anchor ads vs interstitial ads on mobile. Winners are kept, losers are replaced. This continuous optimisation cycle compounds your revenue over time.

Every month we send you a revenue performance report showing RPM trends, top-earning pages, best-performing ad slots, and seasonal patterns. We also provide a 3-month revenue forecast based on your traffic trajectory so you can plan ahead. If your traffic grows, we proactively recommend adding new ad placements or switching to a higher-yield ad network like Google Ad Manager.